I am currently working as an Account Executive - Influencer + Brands at AIC Hotel Group. I have 8 accounts that include Nobu Hotel Los Cabos, the All-Inclusive Hard Rock Hotels, UNICO 20°87° Hotel Riviera Maya, and AVA Resort Cancun. I do all things influencer + brands for all AIC hotel properties - in other words, I am essentially always ooo on a work trip. With over 2 years of experience, I have been able to learn all the in's and out's of managing influencer and brand campaigns. From conceptualizing campaign concepts, vetting influencers, creating itineraries, event planning, hosting, after campaign reports, etc. A recent and notable collaboration is the Brenda Song + Macaulay Culkin and Nobu Hotel Los Cabos collaboration that took the internet by storm. In 2023, I completed over 96 individual visits and 6 FAMs/Brand events that contributed to an EMV of $2,323,419 and over 115,358,053 impressions.

Enough about work - here is a little bit about me:

I was born in Havana, Cuba but I was raised in Miami, FL and I love all things social media. I have always been purpose driven and my main goal in life has been to make this world a better place. At first I thought I would be able to help more in the criminal justice system which is why I am completed my Bachelors in Criminal Justice. But I came to realize the power of social media and how it could move generations and uplift communities. I want to be part of the change and continue to diversify all social media platforms. I know what you are thinking, “A criminal justice major wants to do social media?” Sounds a bit strange but my diverse background and studies provide me with a different perspective that will positively affect your company.