ROLE: Social Media Manager

Responsibilities: Strategy, content planning & creation, photo shoot management, analytics and KPIs.

Before Clutch Burger's account feed consisted of burger images only but consumers also want to buy into a lifestyle/personality.

• Incorporated “Clutch Quotes” in order to increase engagement and give this brand an identity, tone and voice. These quotes originated from the owner Steven Bradley. It began with his definition of the word clutch, but now incorporates various quotes ranging from “Your mom goes to Clutch” to “Sexiest burgers in Miami.”

• Incorporated models that represent the target audience Clutch Burgers. Young adults through millennial’s, displaying the fun and lighthearted culture that Clutch burger has.

• Incorporated their amazing appetizers, which were not being advertised before, by highlighting these appetizers and incorporating engaging caption we were able to increase sales, interaction and followers. This applies to the local beers Clutch Burger carries.